Influenza.ink

Influenza Inc?

No no, not a Big Corporation in influenza vaccines. I'm an applied behavioral scientist specialized in influencing behaviors, to help you drive behavior change. Yes, also flu vaccine uptake. But also other health behaviors, like medication adherence and healthy lifestyle, and financial behaviors, sustainable behaviors, you name it. Influenza means influence. Tongue in cheek.

And it's ink, not inc. Sorry.

Ink?

Yes!

impact

I help you drive positive change, and measure it, in your organization, in the world, in your life.

nudging

I do it by applying evidence-based behavior-change techniques, like behavioral "nudges" (and shoves, and other subtle techniques).

knowledge

My approach is based on behavioral science, and uses data analysis and experimental design.

Ink! Influenza.ink!

It's Italian. It's poetry.

influenza

[ˌɪnfluˈɛnzə]

FEMININE NOUN

influence

avere influenza su qn

to have an influence over sb

Words are things

And a small drop of ink

Falling like dew, upon a thought

Produces that which makes thousands

Perhaps millions think

Lord Byron, 1819–1820

But above all it's science.

Intervention mapping

To help you the best possible way, I use a well-established framework: intervention mapping. Intervention mapping is a systematic way to develop behavior-change techniques that maximize impact, leveraging all the relevant behavioral science. It was originally developed by researchers working on health promotion programs (Bartholomew, Parcel, & Kok, 1998), but works for any kind of behavior you want to change.

Intervention mapping involves 4 important steps:

We think about the goal you want to achieve (e.g., not getting ill), and what behavior is most important to achieving that goal (e.g., eating healthily).
We identify the most important drivers of that behavior (e.g., preparing food shouldn't be too difficult), based on the scientific literature on applied behavioral science (e.g., on reducing friction).
We design an intervention (action plan) that leverages these drivers and hence influences the behavior (e.g., on making healthy food easier to prepare).
We observe if we actually improved the behavior. Ideally, I do data collection and statistical analysis. But, if that is not possible, we resort to casual observation.

Well, there's that, and then there's the 678 pages of the 4th edition of the Intervention Mapping handbook, and the whole universe of published research on applied behavioral science and proper statistical analysis. But I'll take care of that for you.

Contact me to learn more. I'm curious what behavior you are trying to change, and happy to discuss more.